I must to say that the idea of writing this book is based in one attempt of we searching one new way in the marketing . We know the industrial marketing , services marketing , international marketing , several kind of marketing; But the participative marketing is one idea developed by us , in the sense of contribute with the growing of Brazilian marketing management .
| ISBN | 9788576511090 |
| Número de páginas | 267 |
| Edição | 2 (2015) |
| Formato | A5 (148x210) |
| Acabamento | Brochura c/ orelha |
| Coloração | Preto e branco |
| Tipo de papel | Offset 75g |
