I must to say that the idea of writing this book is based in one attempt of we searching one new way in the marketing . We know the industrial marketing , services marketing , international marketing , several kind of marketing; But the participative marketing is one idea developed by us , in the sense of contribute with the growing of Brazilian marketing management .
|Número de páginas||267|
|Acabamento||Brochura c/ orelha|
|Coloração||Preto e branco|
|Tipo de papel||Offset 75g|